Pro-gamer and melanoma survivor Tyler “NINJA” Blevins is La Roche-Posay’s new partner for its Save your Skin brand platform.
“By sharing my personal experience far beyond my community, through the campaign with La Roche-Posay, I want to deliver a crucial message about skin cancer prevention: don’t play games with detection,” says Blevins, in a news release.
“Together, NINJA and La Roche-Posay are ushering in a new era of skin cancer awareness. With cases rising at an alarming rate, our mission is clear: to educate people about the importance of annual mole checks so that melanoma remains 99% preventable and treatable, especially among younger generations,” adds Alexandra Reni-Catherine, Global Brand General Manager for La Roche-Posay.
The Save your Skin campaign with NINJA will be launched during the EADV Congress in September 2025 in Paris.
